A great example of crowd art is the project by JR, sponsored by TED, in which he asks people from all over the planet to take a portrait, send it to him along with a story, receive a poster, and put up the poster...
http://www.insideoutproject.net/
A friend of mine, architect and public artist, Marina Radulj, does crowd choreography. Here are some of them images she created using her "student body".
http://www.bodyneverlies.com/body/body_plus_space?more=body_plus_space_laying
http://www.flickr.com/photos/thebodyneverlies/sets/72157625653565819/
And then we have Spencer Tunick, who has done works with crowds for at least 20 years.
http://www.spencertunick.com/
Yoga in the Central Park in 2010 drew a crowd of thousands of people. Although rained on and not very well organized, it was a great success in terms of the interest it drew.
http://www.facebook.com/event.php?eid=118742544826556
Human Towers in Catalania,
http://www.bbc.co.uk/news/world-europe-11742399
http://www.youtube.com/watch?v=8Xfl_1QjxRM
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